Christkindlmarkt Event branding

This branding package, created using InDesign, Illustrator, and Photoshop, invites families of all ages to experience the warmth and charm of a hometown Christmas celebration. This design started as a fully developed pencil sketch and as it evolved became a fully fledged event brand. Through a carefully chosen color palette, hand lettering, and thoughtful design details, the branding evokes a cozy, welcoming atmosphere, setting the stage for an unforgettable evening of holiday cheer that is one of a kind for their town of Christmas.